2010

The 100 most CREATIVE people by Fast Company

Submitted by Dean Lazarevic on 07/06/2010

Fast Company created amazing list of 100 most creative people. List is great source of inspiration – insight into people who are changing our lives. Not only through technology, but business, music, TV and sport.

This comprehensive feature is masterfully designed by Fast Company creative team. Each person have small dashboard, including bio text, video clips, image gallery, search trends, stock prices, google news and similar related links.

Pepsi moved US$33M from Super Bowl to social media

Submitted by Dean Lazarevic on 02/03/2010

After 23 years of running ad on Super Bowl, in 2010 Pepsi decided to pull out and forward US$33 million to communities, new projects and social marketing campaigns.

This is just another example of companies aware of today’s movement in media investing in sustainable solutions. Why spending budget on 30 second spot when you can invest in social media that will build brand awareness for a longer period and boost consumer engaging with the brand.

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