2010 budget

Bank of America doubling up digital spend

Submitted by Dean Lazarevic on 15/04/2010

They should know how to invest money, right? Bank of America doubling advertising spending on digital platforms with goal to create stronger and more personal connection with consumers. In other words, they will use increase use of social media and move away from traditional advertising in TV and print.

Head of Marketing Claire Huang said "We're not abandoning any of those forms of media, but we're realizing that digital not only allows you to provide information, you can have real, live connections. It's not just a flat little square box you have two seconds to look at."

Jetstar moving 40% of $25M budget to social media

Submitted by Dean Lazarevic on 23/03/2010

Can social media be successfully leveraged? Just ask JetStar.

Airline giant will move 40% of their marketing and advertising budget, worth $25 million per year, on online and social media. There is no surprise in their decision to accept online and social media as being better solution to leverage ticket sales and specials by JetStar. Surprise is quick move from 5%, percentage that as dedicate to online last year, to 40%.

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