Report: IBM’s 2010 Global CEO Study has gathered a wealth of insight into the future of business through face-to-face interviews with over 1,500 CEOs, including large enterprises as well as midsized companies. The four main findings are:

1.The vast majority of CEOs anticipate even greater complexity in the future, and more than half doubt their ability to manage it.
2.CEOs believe creativity is the most important leadership quality. Creative leaders encourage experimentation throughout their organizations.
3.The most successful organizations co-create products and services with customers, and integrate customers into core processes.
4.Better performers manage complexity on behalf of their organizations, customers and partners.

Talking about the customers, since that’ our focus here, most CEOs regard that in a massively interconnected world, they prioritize customer centricity as never before. Globalization, combined with dramatic increases in the availability of information, has exponentially expanded customers’ options. CEOs know that ongoing engagement and co-creation with customers produce differentiation. They consider the information explosion immensely valuable in developing deep customer insights. Especially for midsized companies, their CEOs are determined to put customers front and center. “Getting connected” to better understand, predict and give customers what they really want is the top priority for 90 percent…

You can download the full study from IBM website.

(Source: IBM CEO study)