She mastered craft, cooking, publishing business, catalogue sales and now Twitter. Master Martha Stewart have close to 2 million followers and won’t stop any time soon. But she have to restrict herself to only 5 minutes of tweeting a day, as it’s “too addictive”.
As usual we can learn from Martha. Few Twitter marketing tips are below:
- Authenticity. Yes, many celebrities use ghost-writers to tweet. 50 Cents, Britney and Obama handed over their Twitter account to smart PR people, but not Martha. With her 5 minutes a day technique, she run tips, recipes (in 140 characters!), remarks, news and surveys.
- Survey. Why creating and running costly surveys when you can ask you Twitter followers any question you want. This is great idea how to quickly leverage Twitter.
- Empowering brands. With few simple questions, Martha can use her authority to send really strong promotional message. Brands should embrace this option. This must be the best promotional value. Quick tweet, low production cost and message is out to 2M targeted consumers. Signed by Martha. You can’t beat that on value.
- Send quick announcements to your audience. Some companies still sending email to let their audience know about changes or mistakes. Not Martha. She use Twitter to let audience updated. Efficiency and low cost again.
Cook it up, Martha. We are following you.
UPDATE Twitter outrages made
UPDATE
Twitter outrages made Martha sad. Twitter's techincal issues stopped Martha from keeping up with her audience. Martha tried to tweet from the stage on event "Digital Content NewFront", but could not connect to her account. Time for someone serious about stability to step into market?
full story http://news.cnet.com/8301-13577_3-20007251-36.html
I like craft, i follow
I like craft, i follow her.
Sam
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