Daily Deals, getting more customer satisfied or upset?

On this Monday morning, sipping coffee, I read the news from "DailyDeal Media" about "bad daily deal cause uproar" (http://www.dailydealmedia.com/bad-daily-deal546-causes-uproar/).

As the pioneer of Daily Deals business, US has encountered a lot of problems, issues too. Like what said in this piece of news, LivingSocial sold this low standard massage deal which annoyed many customers. The deal provider and deal website have made the capital gain, leaving the customers frustrated and angry. What is this business heading if this situation continues...

Of course, majority of businesses signed up for the deals are genuine. Their intention is to attract more customers and introduce new products or services. However, some of them treat this "Groupbuying" as the bank loan given all the coupons are pre-paid. Business owners can get the cash in advance before providing any services. If the coupons expired before they can schedule enough customers to get the services, then it's purely business gain. Doesn't it sound like a business fraud?

Daily Deals websites which carry hundreds, thousands, millions customers' hope, wishes should consider to tighten their filter process of getting businesses on board, not just desperately putting anything that they can get.

Deal providers should look at long term gain out of this short term 'fame', evaluating the product, price, services and follow up with customers. What we want is sustainable business and happy customers, don't we?

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