When I received the email from Living Social today, which called “Living Social Shop”, I thought to myself – that’s it, they confirmed the change. 
 
Although I myself has been a daily deal lover and advocate, in my conversations with friends, I could not help worrying about its future since its debut.  “What will happen when they run out of deals?” 
 

We still like daily deals, but do admit from time to time, the fatigue is there. It's not hard to notice that these days daily deal industry seems have some difficulties to move forward. ChristChruch-based daily deal site- Qupon.co.nz has been warned of “Bait Advertising” by the Commerce Commission and has taken the company site offline, redirecting all visitors to a maintenance page, and citing technical & operation issues as the cause. Jumponit Australia didn't publish any deals for Melbourne and Perth today, .

Daily deals are part of our lives now. A lot of us have gone over the excitement at the very beginning, but now just want to use them to work for us in a very simple way. It’s like a marriage, passing through the thrill in early dates, turning into more practical everyday life.

However, Daily deal is yet a very young industry, a lot of entrepreneurs still trying to identify different opportunities to dive in. It’s still a gold mine.

There are of course plenty of flaws and frustrations---

Yes, again, Daily deals.

From my last blog post about daily deals, the waves have been even stronger than before. Honestly, I love the deals. Why not? I myself have been a loyal customers of the daily deals site, purchased more than 30 deals and enjoyed at least half of them. Some of my friends are also deal lovers, and we can try new restaurants together & some activities. It's great!

On this Monday morning, sipping coffee, I read the news from "DailyDeal Media" about "bad daily deal cause uproar" (http://www.dailydealmedia.com/bad-daily-deal546-causes-uproar/).