digital content

Bank of America doubling up digital spend

Submitted by Dean

They should know how to invest money, right? Bank of America doubling advertising spending on digital platforms with goal to create stronger and more personal connection with consumers. In other words, they will use increase use of social media and move away from traditional advertising in TV and print.

Head of Marketing Claire Huang said "We're not abandoning any of those forms of media, but we're realizing that digital not only allows you to provide information, you can have real, live connections. It's not just a flat little square box you have two seconds to look at."

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