If you are a marketer, digital advertising executive, brand manager, so similar, you must know that there are a lot of fake Facebook accounts, same with fake email accounts, fake twitter accounts, etc.

I know. This is not a new topic. People have been debating since Google+ launched. I have FB account & visit everyday, I also have Google+, but rarely look at it sine only one friend using it, who is my Fiance?!

My two cents of comparison---

Users number---
Facebook: 800 millions
Google+: 40 millions (given it only launched 2nd half 2011, this performance has been amazing)

User gender---
Facebook: Equally distributed, Male 51%, Female 49%
Google+: Male skewed, Male 71% (I bet they are all someone a bit geeky like my fiance), Female 29%

Group---

Like everyone else, I watched "The Social Network" while munching popcorn and sipping coca-cola. It is a gorgeous movie, Fincher completed another masterpiece. Young actors did awesome job, the whole story is in total harmony, it carried me from beginning to the end.

Didn’t take a long for big guys to take on new kid on the block – Foursquare. Facebook announced Places. Applications that pretty much copying FourSquare. Oh, yes, you can’t become mayor yet. Not yet... But you can ‘check-in’ where you are, share places with your friends, let them know what is good, embrace local business... you know, in general everything you can do on FourSquare, just this time on Facebook. Hmm, even that name is known from somewhere, maybe www.google.com/places ? And don’t mix this with Google latitude! Will this kick off?

Social media is on the way to replace email. We can expect more relevant messages, less spam, better productivity and more branded messages. May not happen tomorrow, but soon it will.
Facebook COO Sheryl Sandberg supported idea that email could be replaced by social messaging. Mostly by Facebook and Twitter. This won’t happen tomorrow, but by her report from Neilsen’s consumer 360 conference, only 11% teens use email daily. If brand want to reach teens obviously email is not the best solution anymore.

I bet you have read the news from everywhere in the past a couple of weeks about Nestlé, the food giant, has come under crucial pressure on social media sites like Facebook and YouTube regarding its sourcing of palm oil in Indonesia, showing how these platforms are changing communications.