JetStar

Jetstar moving 40% of $25M budget to social media

Submitted by Dean

Can social media be successfully leveraged? Just ask JetStar.

Airline giant will move 40% of their marketing and advertising budget, worth $25 million per year, on online and social media. There is no surprise in their decision to accept online and social media as being better solution to leverage ticket sales and specials by JetStar. Surprise is quick move from 5%, percentage that as dedicate to online last year, to 40%.

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