leveraging

Jetstar moving 40% of $25M budget to social media

Submitted by Dean

Can social media be successfully leveraged? Just ask JetStar.

Airline giant will move 40% of their marketing and advertising budget, worth $25 million per year, on online and social media. There is no surprise in their decision to accept online and social media as being better solution to leverage ticket sales and specials by JetStar. Surprise is quick move from 5%, percentage that as dedicate to online last year, to 40%.

Make the commitment and stick to it

Submitted by Olivia

Today’s AdNews published one article about the hype of social media (http://www.adnews.com.au/adnews-news/telstra-social-media-demands-commit...). Telstra’s executive director of relationship marketing Karen said social media is a courtship not a one night stand. I have to nod constantly and say “yes” & “yes” to this statement.

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