messaging

The end of Email? And the next victim of social marketing

Submitted by Dean

Social media is on the way to replace email. We can expect more relevant messages, less spam, better productivity and more branded messages. May not happen tomorrow, but soon it will.
Facebook COO Sheryl Sandberg supported idea that email could be replaced by social messaging. Mostly by Facebook and Twitter. This won’t happen tomorrow, but by her report from Neilsen’s consumer 360 conference, only 11% teens use email daily. If brand want to reach teens obviously email is not the best solution anymore.

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