new media

iPad again

Submitted by Olivia

Had a chat with a close friend in China who is a account director in an advertising agency and at the same time a mum. She has been quite a technology early adopter, from all Nokia phones to each model of iPhones, now iPad. "I really like it. so light and such chic design, the best thing is I can take it with me while I company my daughter to sleep. touch screen wont' make any noise, and even I watch some video or TV, I can use my earphone, so it's perfect in the dark, no lights needed..."

Thought from 'Q & A'

Submitted by Olivia

Last night ABC show “Q & A” was very intensive; I guess the panellists and audiences all got quite excited.

Reset the mentality of leveraging digital media

Submitted by Olivia

McKinsey has argued that marketers need to "hit the reset button" if they are to derive the maximum benefits from digital media. As the company advised using traditional techniques to attract shoppers during the consideration phase and in-store promotions to "sway" them at the point-of-purchase are already out of date. When social media, user-generated reviews and price comparison services are empowering consumers, who are also increasingly keen to engage brands in conversations.

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