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Martha Stewart and the craft of Twitter

Submitted by Dean Lazarevic on 17/06/2010

She mastered craft, cooking, publishing business, catalogue sales and now Twitter. Master Martha Stewart have close to 2 million followers and won’t stop any time soon. But she have to restrict herself to only 5 minutes of tweeting a day, as it’s “too addictive”.

As usual we can learn from Martha. Few Twitter marketing tips are below:

The end of Email? And the next victim of social marketing

Submitted by Dean Lazarevic on 16/06/2010

Social media is on the way to replace email. We can expect more relevant messages, less spam, better productivity and more branded messages. May not happen tomorrow, but soon it will.
Facebook COO Sheryl Sandberg supported idea that email could be replaced by social messaging. Mostly by Facebook and Twitter. This won’t happen tomorrow, but by her report from Neilsen’s consumer 360 conference, only 11% teens use email daily. If brand want to reach teens obviously email is not the best solution anymore.

Jetstar moving 40% of $25M budget to social media

Submitted by Dean Lazarevic on 23/03/2010

Can social media be successfully leveraged? Just ask JetStar.

Airline giant will move 40% of their marketing and advertising budget, worth $25 million per year, on online and social media. There is no surprise in their decision to accept online and social media as being better solution to leverage ticket sales and specials by JetStar. Surprise is quick move from 5%, percentage that as dedicate to online last year, to 40%.

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