Soshima - Connecting is New Selling! . : : . custom social media solution for your business . : : .

Last night ABC show “Q & A” was very intensive; I guess the panellists and audiences all got quite excited.

Facebook always attracts eyeballs in the world of news. I basically click FB news first after I had a good glance of Sydney Morning Herald online in the morning while sipping my coffee. While maybe not only SMH, many major newspapers published this story—‘Facebook users 'don't want complete privacy': Zuckerberg said. FB has been sending personal and identifiable user information to advertisers without getting consent from users.

What is iPad? The best way to experience the web, email, photos, and video. Hands down All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you can’t do on any other device. (www.applecom/ipad/features). The iPad is a tablet computer designed and marketed by Apple for Internet browsing, media consumption, gaming, and light content creation. Unlike many older tablets, it uses fingertips for input instead of a stylus.

According to recent Nielsen Research, mobile internet use is set to grow strongly this year with almost half (43%) of Australian mobile phone users owning an internet enabled device, as well as smart phones (iphone, blackberry, HTC, etc.).

Who doesn't like this kinda of convenience, are you kidding me? I booked the movie tickets online and some code was sent to me. When i really 'jumped' the queue in the cinema, the staff just scanned my iphone which displayed the code & it was done! I felt so special & so mobile! lol

They should know how to invest money, right? Bank of America doubling advertising spending on digital platforms with goal to create stronger and more personal connection with consumers. In other words, they will use increase use of social media and move away from traditional advertising in TV and print.

Head of Marketing Claire Huang said "We're not abandoning any of those forms of media, but we're realizing that digital not only allows you to provide information, you can have real, live connections. It's not just a flat little square box you have two seconds to look at."

McKinsey has argued that marketers need to "hit the reset button" if they are to derive the maximum benefits from digital media. As the company advised using traditional techniques to attract shoppers during the consideration phase and in-store promotions to "sway" them at the point-of-purchase are already out of date. When social media, user-generated reviews and price comparison services are empowering consumers, who are also increasingly keen to engage brands in conversations.

I bet you have read the news from everywhere in the past a couple of weeks about Nestlé, the food giant, has come under crucial pressure on social media sites like Facebook and YouTube regarding its sourcing of palm oil in Indonesia, showing how these platforms are changing communications.

As all the big brands value most, is the consumer insights. Companies spend millions of dollars on focus group, online survey, interviews, so on and so forth to try to listen what their consumers are talking about.

Mobile video is ultimate type of entertainment. Delivered where you want it, when you want it. Can’t be better. Except slow network speed. Specially here in Australia. But 4G will change that.

With speeds up to 10 times faster than 3G, 4G will deliver uninterrupted high quality entertainment on our mobiles. Watching video, browsing Facebook and sending email with attached presentation – all at the same time. On my Nokia, not on iPad, as it’s not multitasking, sorry.

Can social media be successfully leveraged? Just ask JetStar.

Airline giant will move 40% of their marketing and advertising budget, worth $25 million per year, on online and social media. There is no surprise in their decision to accept online and social media as being better solution to leverage ticket sales and specials by JetStar. Surprise is quick move from 5%, percentage that as dedicate to online last year, to 40%.