Make the commitment and stick to it

Submitted by Jie on 17/03/2010

Today’s AdNews published one article about the hype of social media (http://www.adnews.com.au/adnews-news/telstra-social-media-demands-commit...). Telstra’s executive director of relationship marketing Karen said social media is a courtship not a one night stand. I have to nod constantly and say “yes” & “yes” to this statement.

Pepsi moved US$33M from Super Bowl to social media

Submitted by Dean Lazarevic on 02/03/2010

After 23 years of running ad on Super Bowl, in 2010 Pepsi decided to pull out and forward US$33 million to communities, new projects and social marketing campaigns.

This is just another example of companies aware of today’s movement in media investing in sustainable solutions. Why spending budget on 30 second spot when you can invest in social media that will build brand awareness for a longer period and boost consumer engaging with the brand.

The Rise of Social Media

Submitted by Jie on 01/03/2010

The world is getting smaller and flatter. As the award-winning New York Times columnist Thomas Friedman explained how the globalization happened and why this happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt.

Australian Online Advertising reached $1.9B with 9.4% growth rate in 2009

Submitted by Dean Lazarevic on 28/02/2010

Online advertising in Australia reached $1,871 million in 2009. Despite cutting of few advertising budgets, reported growth is healthy number of 9.4% comparing to 2008.

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